YOU CAN'T SPELL CHALLENGE
WITHOUT CHANGE Driven by innovation and a passion for action sports for over five generations, NIDECKER has been creating, inventing and continually redefining itself since 1887.
In 2008, Henri IV gave the key of the company to his sons Henry V, Xavier and Cédric Nidecker. They transformed the company into the NIDECKER Group, anticipating the creation of licensed brands in the years to come: Jones Snowboards, Now Snowboard Bindings, Flow Snowboarding and Laird Stand Up Paddle, while evolving their own brand Nidecker at the same time. Today, the NIDECKER Group has become a global group of leading action sport brands for winter and summer, whose products and innovations have helped to evolve every industry in which it has played a part.